Cloth

Cloth is a tool to help guide young women find and organize their alternative work attire through a personalized style subscription box. Feeling anxious about work attire is something that many women struggle with, especially women with alternative clothing styles. This can affect work performance and can lead to lower confidence levels.

As a young woman in the corporate world, I noticed that it was difficult for me to find clothes that were appropriate for work, while also fitting into my personal style. I found that when I wore something colorful or something that was more in line with ‘normal’ attire, I was uncomfortable and struggled to focus on my work. By combining Cloth’s personalized subscription model with its organizational tagging system and built-in style guides, young women are given a uniquely structured and supportive way to navigate the transition into the workforce with confidence.